Since the very first job Abhijit has worked in some of the most pioneering entrepreneurial companies. He started his journey with DCM Sriram which was one of the stalwart companies of the Indian Industrial make up. The company went through some very interesting transitions. Abhijit did his stint with the Times of India Group. Being part of the Director Corporate team which also managed the office of Vice Chairman Sameer Jain, Abhijit observed closely and imbibed the strategies of the board room. Apart from this he worked in Zee Network for 11 long years and had joined it within a few years of its inception. At Zee, Abhijit saw some of the most remarkable skyrocketing growth stories, the steep downturn and then finally the resurrection to a huge conglomerate. Post Zee Abhijit joined with another pioneer Rajesh Jain, the entrepreneur who catapulted Internet in the country to dizzying value, as CEO of his company Netcore. After putting Netcore on to a strong growth path Abhijit moved on to start his own venture Mobilox.

– Education

More than the formal education Abhijit has been an understudy to some of the greatest Entrepreneurs this country has seen. Abhijit has directly worked and observed and learnt from Sameer Jain, Chairman Times of India, Subhash Chandra Chairman Zee Network, Rajesh Jain, Chairman Netcore and Vijay Jindal Director Ansals Group. In aggregate Abhijit spent close to 20 years directly working with these entrepreneurs. Abhijit got his best education on the job and learning by observing and imbibing some of the key attributes during this tenure.

For the formal education Abhijit did his schooling and graduation in Physics from Delhi. After finishing school from St. Xavier’s he joined KMC in Delhi University. Abhijit completed his post graduation in Management from IMT Ghaziabad.

– Achievements & Awards

The Biggest achievement for Abhijit has been that in his career he has managed all form of media from traditional print and TV to the fast growing digital and now on to the future of Mobile. He is amongst very few professionals in the country who have experience across all forms of Media and is able to seamlessly integrate strategies across all the media.

Abhijit was part of the Digital Committee set up by FICCI under the aegis of the PMO. Abhijit is part of the top 100 professionals in the Digital landscape of India initiated by PITCH. Abhijit is a sought after speaker at many forums in India and around the world.

– Personal Details (Hobbies, family etc.)

Abhijit is a sports enthusiast and has been playing tournament level matches in Squash, Football and Cricket. He has represented teams in school, college and his various companies. He loves to swim as well as trek.

His favourite hobby is traveling and experimenting with cuisines all over the world. Abhijit has tried some of the most weird foods across the world and has gained some very interesting insights during his travels to more than 25 countries.

Abhijit has a small family. His wife, Simi is a Doctorate in Physics from Delhi University. She has taught in various colleges and now takes classes at home. Simi was amongst the toppers throughout her school, college and Post graduation. She has written several papers on High energy Physics which have been published in international publications. Interestingly she transitioned from being a scholar to a great enthusiast for travel and food because of Abhijit!

Simi and Abhijit have a young adorable daughter Ruhika. She will soon turn 11 but is already turning into a life enthusiast. Just like her father she is a sports enthusiast. In a young age she is already excellent in cricket, football, badminton, swimming and now her recent passion is basketball. She is a complete outdoor person and loves to travel, a strong family trait!

Co-founder Mobilox and focusing on Products, Innovation and Marketing

Being the founding member of Mobilox, gives me the opportunity of wearing multiple hats.

My role starts from designing innovative concepts on Mobile, keeping in mind the objectives of the brands. The concept can then be executed on any flavor of Mobile media which includes SMS, Voice,Native Mobile Apps, HTML5 based Mobile Apps, Mobile Games etc.

At Mobilox we also help brands market their apps by giving inputs on their traditional media creatives to include a digital call for action, App Store Optimization, App Store Affiliations, Offline/Retail App Store.

I am also working with handset manufacturers for on-boarding brands to pre load their apps.

In short driving the overall Mobile strategy of brands from concept,execution,marketing and monetization perspective.

Am also heading overall Marketing of Mobilox from positioning,branding and communication.

Some of the major success stories are executing patch breaking projects for :

1. Zee TV — Dance India Dance Mobile App and WAP Site – Won us an award in MMA

2. CNN-IBN voting for “The Greatest Indian”

3. Big Bazaar Mobile Application

4. Saffola Heart Age Test Mobile Campaign – Won us an award in MMA

5. SA RE GA MA PA Mobile App

6. Nach Baliye Mobile App

7. Masterchef Mobile App

To know more follow me on twitter: @viskyrules

Strategic IT Executive and a champion for change – with a reputation for leading through ambiguity and maximizing cutting edge technologies, proponent of disruptive innovation and a JavaScript Ninja.

His leadership, technology insights and operational expertise have strengthened Mobilox’s culture of innovations.

Prior to his appointment as Director Technology in November of 2012, Vikrant founded Thinking Parts which provides IT consulting and training services. His varied career also includes a stint with India’s top IT servicing company Patni Computer Systems (iGATE).

He holds a bachelor’s degree in Computer Science and a master’s in Computer Applications from University of Mumbai

Profile

Working directly with the founding members of Mobilox, She is responsible for the cost management, business legalities, procurement and monthly reporting for ongoing campaigns.

As part of this utilizing her accounting skills she produced monthly KPI and variance analysis reports, prepared and input purchase orders, calculated income and expense accruals, and payroll journals.